{"id":4093,"date":"2025-10-28T09:54:37","date_gmt":"2025-10-28T09:54:37","guid":{"rendered":"https:\/\/coworkperativa.ro\/?page_id=4093"},"modified":"2025-12-12T10:35:54","modified_gmt":"2025-12-12T10:35:54","slug":"the-growth-operating-system-how-sales-and-marketing-actually-work-together","status":"publish","type":"page","link":"https:\/\/coworkperativa.ro\/en\/the-growth-operating-system-how-sales-and-marketing-actually-work-together\/","title":{"rendered":"The Growth Operating System: How Sales and Marketing Actually Work Together"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4093\" class=\"elementor elementor-4093\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa3cda0 elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"fa3cda0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27c352d lakit-col-width-auto-no\" data-id=\"27c352d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70a3d48 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"70a3d48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Growth Operating System: How Sales and Marketing Actually Work Together<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-df9ee1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df9ee1d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5eae22b lakit-col-width-auto-no\" data-id=\"5eae22b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3738801 elementor-widget elementor-widget-image\" data-id=\"3738801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/coworkperativa.ro\/wp-content\/uploads\/2025\/10\/The-Growth-Operating-System-FB-LinkedIn-post-1024x538.png\" class=\"attachment-large size-large wp-image-4095\" alt=\"\" srcset=\"https:\/\/coworkperativa.ro\/wp-content\/uploads\/2025\/10\/The-Growth-Operating-System-FB-LinkedIn-post-1024x538.png 1024w, https:\/\/coworkperativa.ro\/wp-content\/uploads\/2025\/10\/The-Growth-Operating-System-FB-LinkedIn-post-300x158.png 300w, https:\/\/coworkperativa.ro\/wp-content\/uploads\/2025\/10\/The-Growth-Operating-System-FB-LinkedIn-post-768x403.png 768w, https:\/\/coworkperativa.ro\/wp-content\/uploads\/2025\/10\/The-Growth-Operating-System-FB-LinkedIn-post-18x9.png 18w, https:\/\/coworkperativa.ro\/wp-content\/uploads\/2025\/10\/The-Growth-Operating-System-FB-LinkedIn-post.png 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57f23f5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"57f23f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Description<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb6d0d elementor-widget elementor-widget-text-editor\" data-id=\"feb6d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Growing a B2B SaaS company needs two things working in sync: sales and marketing.<\/p><p>Sales builds relationships and closes deals. Marketing creates visibility and generates demand. When both functions operate as one system, you get that amazing growth that you need and deserve.<\/p><p>This workshop shows you exactly how to build that sales &amp; marketing operating system.<\/p><p>We&#8217;ll walk through the practical steps. How to set up your sales process. How to build marketing recipes that brings in qualified leads. And how to create a weekly rhythm that keeps both functions aligned and moving forward.<\/p><p><b>What we&#8217;ll cover:<\/b><\/p><ul><li>Sales foundations: Positioning, ICP definition, outreach rhythm, and follow-up strategies that work without you in every conversation.<\/li><li>Marketing foundation: SEO basics, B2B Content marketing approach, Google Ads for startups, and using LinkedIn for social selling (how to generate leads without sounding like a spammer). We&#8217;ll also cover Reddit for demand generation.<\/li><li>The operating system: The weekly rhythm that syncs both functions. Feedback loops that improve your targeting, messaging, and conversion.<\/li><li>Actionable frameworks: A checklist you can start using in 30 days.<\/li><\/ul><p><b>\u00a0<\/b><\/p><p><b>Who this is for:<\/b><\/p><p>B2B SaaS founders and revenue leaders building tech companies that want to grow and expand internationally.<\/p><p><b>Speakers:<\/b><\/p><p><b>Augustin Stanciu, Founder at Trainster<\/b><\/p><p>Growth strategist &amp; sales architect with 15+ years of experience helping SaaS and tech companies sell across Europe. Known for building scalable go-to-market systems, empowering teams to sell smarter, and transforming sales operations through data, automation, and strategy.<\/p><p>Trainster: \u201cTrainster builds sales strategies that help tech companies sell smarter, faster, and better. They focus on modern go-to-market tactics and optimized sales processes that work.<\/p><p><b>Claudiu Jojatu, Co-founder &amp; Strategy Consultant at Milk &amp; Cookies Studio<\/b><\/p><p>Claudiu is specialized in helping B2B tech and SaaS companies build marketing systems that drive real business growth. With more than 15 years of experience in digital strategy, demand generation, and full-funnel marketing, he has worked with global brands like SAP, Avira, Veridion, Michelin, and Techcelerator. At Milk &amp; Cookies Studio, Claudiu leads the strategy and growth practice, focusing on turning complex marketing challenges into clear, data-driven growth strategies.<\/p><p><b>Milk &amp; Cookies Studio:<\/b> builds B2B marketing strategies, systems, and recipes that help tech companies generate demand and get qualified leads through social selling and full-funnel marketing.<\/p><p><b>When:<\/b>\u00a0Thursday, November 6, 2025, 19:00<\/p><p><b>Where:\u00a0<\/b>Coworkperativa din Brezoianu, Strada Ion Brezoianu 4, Bucure\u0219ti<\/p><p><b>A few things:<\/b><\/p><p>We&#8217;re keeping this workshop small. True change and real exchange of information happens in smaller groups. We want to create a sense of community and be approachable.<\/p><p>This workshop is completely free. No questions asked. No pitch at the end. This is our way of giving back to the community.<\/p><p>See you there.<\/p><p><!-- notionvc: 12c35b0d-b9ea-4f0b-8b0a-eecbfde96664 --><\/p><p><!-- notionvc: 6830321e-ac41-443c-b970-4b31f0307467 --><\/p><p><!-- notionvc: 6b456992-6a95-467c-b2bd-7c6da643f790 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7227502 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7227502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Claim your spot!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e5f7f24 lakit-col-width-auto-no\" data-id=\"e5f7f24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cd7086a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd7086a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7394745 lakit-col-width-auto-no\" data-id=\"7394745\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b8d7e4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9b8d7e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Event info<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6441ea elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e6441ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Thursday, November 6, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-clock\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256,8C119,8,8,119,8,256S119,504,256,504,504,393,504,256,393,8,256,8Zm92.49,313h0l-20,25a16,16,0,0,1-22.49,2.5h0l-67-49.72a40,40,0,0,1-15-31.23V112a16,16,0,0,1,16-16h32a16,16,0,0,1,16,16V256l58,42.5A16,16,0,0,1,348.49,321Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Starting time: 19:00<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-map-marker-alt\" viewbox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M172.268 501.67C26.97 291.031 0 269.413 0 192 0 85.961 85.961 0 192 0s192 85.961 192 192c0 77.413-26.97 99.031-172.268 309.67-9.535 13.774-29.93 13.773-39.464 0zM192 272c44.183 0 80-35.817 80-80s-35.817-80-80-80-80 35.817-80 80 35.817 80 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Coworkperativa Brezoianu<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icofont icofont-price\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Free entry!<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae9853 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"3ae9853\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Claim your spot!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Description Growing a B2B SaaS company needs two things working in sync: sales and marketing. Sales builds relationships and closes deals. Marketing creates visibility and generates demand. When both functions operate as one system, you get that amazing growth that you need and deserve. This workshop shows you exactly how to build that sales &amp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4116,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4093","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Growth Operating System: How Sales and Marketing Actually Work Together - Coworkperativa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coworkperativa.ro\/en\/the-growth-operating-system-how-sales-and-marketing-actually-work-together\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Growth Operating System: How Sales and Marketing Actually Work Together - Coworkperativa\" \/>\n<meta property=\"og:description\" content=\"Description Growing a B2B SaaS company needs two things working in sync: sales and marketing. 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