The Growth Operating System: How Sales and Marketing Actually Work Together

Growing a B2B SaaS company needs two things working in sync: sales and marketing.

Sales builds relationships and closes deals. Marketing creates visibility and generates demand. When both functions operate as one system, you get that amazing growth that you need and deserve.

This workshop shows you exactly how to build that sales & marketing operating system.

We’ll walk through the practical steps. How to set up your sales process. How to build marketing recipes that brings in qualified leads. And how to create a weekly rhythm that keeps both functions aligned and moving forward.

What we’ll cover:

• Sales foundations: Positioning, ICP definition, outreach rhythm, and follow-up strategies that work without you in every conversation.
• Marketing foundation: SEO basics, B2B Content marketing approach, Google Ads for startups, and using LinkedIn for social selling (how to generate leads without sounding like a spammer). We’ll also cover Reddit for demand generation.
• The operating system: The weekly rhythm that syncs both functions. Feedback loops that improve your targeting, messaging, and conversion.
• Actionable frameworks: A checklist you can start using in 30 days.

Who this is for:

B2B SaaS founders and revenue leaders building tech companies that want to grow and expand internationally.

Speakers:

Augustin Stanciu, Founder at Trainster

Growth strategist & sales architect with 15+ years of experience helping SaaS and tech companies sell across Europe. Known for building scalable go-to-market systems, empowering teams to sell smarter, and transforming sales operations through data, automation, and strategy.

Trainster: “Trainster builds sales strategies that help tech companies sell smarter, faster, and better. They focus on modern go-to-market tactics and optimized sales processes that work.

Claudiu Jojatu, Co-founder & Strategy Consultant at Milk & Cookies Studio

Claudiu is specialized in helping B2B tech and SaaS companies build marketing systems that drive real business growth. With more than 15 years of experience in digital strategy, demand generation, and full-funnel marketing, he has worked with global brands like SAP, Avira, Veridion, Michelin, and Techcelerator. At Milk & Cookies Studio, Claudiu leads the strategy and growth practice, focusing on turning complex marketing challenges into clear, data-driven growth strategies.

Milk & Cookies Studio: builds B2B marketing strategies, systems, and recipes that help tech companies generate demand and get qualified leads through social selling and full-funnel marketing.

When: Thursday, November 6, 2025, 19:00

Where: Coworkperativa din Brezoianu, Strada Ion Brezoianu 4, București

A few things:

We’re keeping this workshop small. True change and real exchange of information happens in smaller groups. We want to create a sense of community and be approachable.

This workshop is completely free. No questions asked. No pitch at the end. This is our way of giving back to the community.

See you there.